Qualitative research · for pharma

Listening to 200 
shouldn’t take six weeks.

Listening to 200 cardiologists, oncologists, neurologists, rheumatologists, endocrinologists, psychiatrists

Labstr runs honest, voice-led conversations with the physicians and patients you need to hear from — at scale, with transcripts clean by morning and themes by lunch.

Start a study → See a sample report
interviews / week
200+
avg field-to-readout
11 days
verbatim retention
94%

02 · How it works

A real conversation, not a survey.
Answered when your respondent has time.

  1. You write the brief

    A page, in plain English. Who you want to hear from, what you’re trying to learn, the questions you’d ask if you had the time.

    “Understand how cardiologists currently weigh DOAC vs. warfarin for patients over 75 with renal impairment.” — Brief excerpt, real study

  2. Labstr conducts the interviews

    Each respondent talks to Labstr for 12–20 minutes by voice. The model probes, follows up, and asks for examples — at the cadence of a careful researcher, not a survey form.

  3. You read the readout

    Themes with verbatim support, an n on every claim, and the quotes that earned the theme. Methods note included by default. Nothing is asserted that the data can’t carry.

Research brief

Draft

STD-2447 · Cardiology · US · n=200 target

"Understand how cardiologists currently weigh DOAC vs. warfarin for patients over 75 with renal impairment."
AudienceCardiologists, US, ≥ 5 yrs practice
MethodVoice interview, 15–20 min
n target200 completed
ReadoutThemes + verbatim, 11 days
— Brief excerpt, real study

03 · Use cases

Built for the people who build the brief.

Labstr serves the teams that have always wanted more conversations and less time to run them — across HCP insights, patient experience, and brand.

  • HCP Insights

    Cardiologists, oncologists, neurologists — at scale, without losing depth. Run physician studies with the nuance of qualitative interviews. Understand treatment decisions, unmet needs, and prescribing behavior.

    — Talk to physicians →

  • Patient Experience

    Capture adherence stories, symptom progression, and treatment reality. Hear what patients actually say outside the clinic environment. Reveal the emotional and practical barriers behind outcomes.

    — Hear from patients →

  • Pricing & Market Access

    Understand payer perception, reimbursement barriers, and prior-auth friction. Identify what blocks adoption before launch. Support pricing, value communication, and access strategy.

    — Interview payers →

  • Message & Positioning Testing

    Test scientific claims, sales messages, and brand positioning before scale. Learn what resonates — and what creates confusion. Optimize launch communication across medical and commercial teams.

    — Test messages →

  • Recall & Message Retention

    Measure what physicians actually remember after exposure to your campaign, sales force, or scientific communication. Identify which messages drive recall, differentiation, and prescribing intent — and which disappear immediately.

    — Measure recall →

  • Longitudinal Tracking

    Run quarterly tracking studies that actually stay consistent over time. Measure changes in perception, prescribing, and brand performance. Track market drift with the same respondents and same questions.

    — Track over time →

04 · Built for pharma

Compliance is the design,
not a checklist.

Every interview is consented, sourced, and traceable. Every theme is supported by quotes you can read in full. Adverse-event signals are flagged automatically and routed to your PV intake.

  • Adverse-event detection
    Auto-flag + route to PV intake within 24h
    PV-1 SLA
  • Verbatim audit trail
    Source quote for every theme; nothing synthesized
    By design
  • Data residency · US, EU
    Choose region per study; encryption at rest + in transit
    Per-study
We replaced a six-week tracker with a Labstr study that read out in nine days. The verbatims were the part our medical team actually trusted — that’s what changed the conversation internally.
Insights directorTop-10 pharma, cardiovascular franchise

Get started

Bring us a brief.
We’ll bring you 120 conversations.

Most teams are in the field within a week of signing. We’ll set up a working session with your insights lead and have the first study scoped on the call.

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All case studies, examples, sample outputs, and demonstrations presented on this website are provided solely for illustrative and informational purposes to demonstrate the functionality of the platform.